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#34: How to Continue Marketing When You’re Sold Out

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My son is a U.S. Marine.

I remember when my son went to the Marine Corps Bootcamp.

It was tough.

I watched video after video of what he was going through each week in training.

Many times with tears in my eyes!

I wondered why they have to do it that way?

Why do they yell in their face and punish them if they smile or cry or puke?

Why can’t they eat?

Why can’t he contact his family?

Later I discovered why this training is necessary…

Because it works.

When my son was deployed in 2017 to Africa and the Middle East, I understood why they trained the way they did.

He was prepared.

He was able to live on minimal calories.

He was able to maintain the mindset of a warrior.

And for that I was grateful.

I recognize farming is not the Marine Corps and it’s not a deployment.


If we want to serve our customers in the long run, we must work with the same focus and show up consistently through marketing.

Today, many farmers are sold out of their products.

The marketing strategy I share in today’s episode is the #1 way customers will continue to buy from you even if you’re sold out right now.

Click HERE to listen to today’s episode on How to Continue Marketing When You’re Sold Out.

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Get the complete transcript by clicking HERE.

{ 5 comments… add one }
  • Leisa April 12, 2018, 8:06 am

    Great article! Will definitely use E mail from now on. Thank you!

  • denise December 16, 2018, 6:29 pm

    biggest struggle for me is learning or knowing HOW to do it. like how to make a list on my apple device without entering Every address Every time. real basic stuff I guess. I totally understand general marketing principals but unfortunately I’m not digitally savvy:(

    • Charlotte December 17, 2018, 1:48 pm

      Hi Denise – we make it super easy in our step by step free course. have you taken that? It’ll help you get set up. You won’t hvae to manually enter emails.

      Be sure to click on the “start here” tab on our website here and sign up for that. Will help you immensely!

      Thanks for being here!!


  • John February 19, 2019, 1:49 pm

    Hi Charlotte,

    I enjoyed your presentation and the visit with you at GrassWorks in the WI Dells.

    I was enrolled in Infusionsoft’s monthly subscription for several months, but never really got anything done, due to being too busy. I’m wondering about pulling the 300 or so emails from that system and engaging my wife in your program with some tutoring from you.

    • Charlotte February 21, 2019, 7:00 pm

      Hi, John – so great to visit with you in Wisconsin, too!! I’m glad to back in warmer weather 😉 That -21 was killer!!

      Yes, your idea to transfer the emails to another, easier system is a great one. Mailchimp is a great place for you to start.

      Definitely have your wife reach out for help.



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