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Farm Marketing from the Heart Interview with Cate Crawford thumbnail

Meet Cate Crawford, a pastured pork and poultry farmer from New York. I’m so excited to share Cate’s success from Farm Marketing from the Heart because, in the beginning, Cate didn’t feel confident marketing. A common feeling, right? Here’s the thing: A lot of farmers aren’t confident marketing but you can’t let that stop you… Read more

#013: How I Market My Farm in One Hour a Day thumbnail

The #1 complaint I hear from farmers about marketing is “I’m too busy and can’t add one more thing to my plate. I just don’t have time for marketing.” Trust me, no one has time to fit in “one more thing” but I’m here to tell you marketing your farm is a must if you… Read more

#012: Mistakes I Made That You Can Avoid thumbnail

 Welcome to Q&A Day on the Profitable Mindset Podcast! When you’re new to farming and don’t know where to start the questions are endless. When first starting, what are the best cash-flowing products I should sell to hit the ground running and keep expanding? What’s the best way to draw in customers? Can you… Read more

#011: How to Raise Your Prices Without Losing Customers and Feel Confident Doing It (Part 3) thumbnail

 Part 1 was all about how to determine what price you should be charging.  Part 2 is about the strategy you need to find customers willing to pay your high prices. Part 3 will be about how to raise your prices the right way. If you’re nervous to raise your farm product prices because… Read more

#010: How to Find Customers That Will Pay Your High Prices (Part 2) thumbnail

Part 1 was all about how to determine what price you should be charging.  Part 2 is about the strategy you need to find customers willing to pay your high prices. Part 3 will be about how to raise your prices the right way so you don’t lose customers. You’re a business. You need to… Read more

#009 How to Price Your Farm Products for Profit (Part 1) thumbnail

Pricing your products for profit can be stressful. If you charge too much, customers will leave or worse, they’ll never buy from you in the first place. So you… You go to a farmers market. You walk around noticing that the “other farmer” is charging $3.00 for a carton of eggs. You go back to… Read more

#008: What You Need to Be Posting on Social Media thumbnail

“I don’t know what to post or say on social media.” “My life (farm life) really isn’t that interesting.” “I need to get motivated more often to create content regularly.” Sound familiar? I’m sure it does. Wanna know why? Because I hear farmers like you say this all the time. What if I told you… Read more

#007: How to Use Farm Events to Attract New Customers and Profit thumbnail

 Hosting farm events in my early days of farming was the perfect way for me to attract customers and turn a profit. As a new farmer, getting customers to know who you are and what you sell is an obstacle in and of itself but don’t let that deter you from trying. Getting customers… Read more

#006: How to Find Customers That Value Your Products thumbnail

 In this episode of the Profitable Mindset, we talk about how to find customers that value your products. Like most farmers, you probably live in a rural area where it’s hard to find people that value high-quality food. Customers don’t appreciate what you sell and don’t see the value in paying top-dollar for their… Read more

#005: 25 Steps You Need to Start Your Farm Business (Part 5) thumbnail

Lost? Confused about where or how to start? The final steps to starting and setting up your farm business are here! If you’re someone that is brand new to farming, just starting out, need help with what to do or where to start, this 5 part podcast series is for you. This episode goes over… Read more

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