Does this happen to you on the farm? You find random “customers” in your house looking for milk, meat or products you sell. You find people going beyond fenced areas on your property. Customers think your farm store is open 24/7. Theft. You find cars and trucks on open pastures that don’t belong there. Customers… Read more
For most farmers selling is a struggle. This skill doesn’t come naturally to most of us. We have to work at getting comfortable, with the uncomfortable. And let me be totally honest with you. If you don’t learn how to sell, you’ll be out of business before you start. Fortunately, selling is a skill you… Read more
I have taught marketing to hundreds of farmers over the past 6 years. Even though they are in the same class with me, learning the same marketing strategy, and walk away with the same plan, there are always those farmers who have huge success and double, triple, and even 10X their business. And then there’s… Read more
You have an advantage as a farmer. I know it may not always feel this way, but it’s true. Customers are looking to do business with people, not faceless corporations. Customers crave connection and personal experiences that will enhance their life. And that’s exactly what you do. You’d be surprised at the number of people that… Read more
This can be a hard time of year for many farmers. It’s coooooold outside for most of the country. It should be a time where we can all slow down and rest after our long, exhausting summer/fall of growing, harvesting, and selling. Yet, that’s not the case. I’m getting emails saying “Help! My freezer is full… Read more
It’s usually this time of year that I wake up in a panic and think… “It’s almost the end of the year, where in the world did the time go?” “What did I actually get done this year?” “How am I going to get through the winter?” “What projects were left unfinished?” After I let… Read more
One of the most common problems I hear farmers say is, “I don’t have time for marketing.” I get Facebook messages, emails, comments and direct messages all the time that say the same thing. “Charlotte you want us to market and I love your stuff, but I don’t have the time to do all this… Read more
As a woman in farming, we put ourselves on the bottom of the to-do list. Like at the very bottom. Self-care is never a priority when there is so much to do, right? And I’ve heard from you men, too, it’s not limited to just us “farm gals.” We put our self-care: AFTER we make our husband’s… Read more
“I hate selling because I don’t feel understood. I value and use what I sell, but I can’t find customers that will value my products.” If this sounds like you, you’re not alone. I get this question a lot: “How do I find people that will value my products?” And as much as I’d love… Read more
“Fear.” “Scattered and unfocused.” “Physical pain.” “No confidence.” “Start but don’t finish.” “People walking all over me.” “Fibromyalgia.” “No control.” Farmers shared these words and phrases with me in reference to the stress and anxiety they experience on a daily basis. I have a secret weapon that helps me with the stress and anxiety I… Read more
