Say hello to Lori Jo and Mary Margaret… They’re students inside, Farm Marketing From the Heart, which is open for enrollment until Friday, March 22nd, midnight. Lori Jo is a flower farmer from Michigan. She’s an avid learner and has taken quite a few courses at this point. When she took FMFH she was brand… Read more
I’d like you to meet Jennifer & Sarah. They’re students inside, Farm Marketing From the Heart, which is currently open for enrollment until Friday, March 22nd. MEET SARAH Sarah started the course in 2016 — 1 day after she got home from the hospital after having her 3rd baby! She was so unsure if she’d… Read more
My son is a United States Marine. I remember when he went to boot camp almost 3 years ago. It was tough. During the long 3 months of no communication, I watched video after video of what he was going through each week in training. Many times with tears in my eyes!! (Ok, fellow mamas… Read more
Most farmers think they don’t need a “brand,” or if they do, branding consists of a logo, website, tagline, mission statement – or maybe all your followers on social media. And I’m here to tell you that is your website, logo and fonts are NOT branding! Those things are only one piece to the key… Read more
Does this happen to you on the farm? You find random “customers” in your house looking for milk, meat or products you sell. You find people going beyond fenced areas on your property. Customers think your farm store is open 24/7. Theft. You find cars and trucks on open pastures that don’t belong there. Customers… Read more
For most farmers selling is a struggle. This skill doesn’t come naturally to most of us. We have to work at getting comfortable, with the uncomfortable. And let me be totally honest with you. If you don’t learn how to sell, you’ll be out of business before you start. Fortunately, selling is a skill you… Read more
I have taught marketing to hundreds of farmers over the past 6 years. Even though they are in the same class with me, learning the same marketing strategy, and walk away with the same plan, there are always those farmers who have huge success and double, triple, and even 10X their business. And then there’s… Read more
You have an advantage as a farmer. I know it may not always feel this way, but it’s true. Customers are looking to do business with people, not faceless corporations. Customers crave connection and personal experiences that will enhance their life. And that’s exactly what you do. You’d be surprised at the number of people that… Read more
This can be a hard time of year for many farmers. It’s coooooold outside for most of the country. It should be a time where we can all slow down and rest after our long, exhausting summer/fall of growing, harvesting, and selling. Yet, that’s not the case. I’m getting emails saying “Help! My freezer is full… Read more
It’s usually this time of year that I wake up in a panic and think… “It’s almost the end of the year, where in the world did the time go?” “What did I actually get done this year?” “How am I going to get through the winter?” “What projects were left unfinished?” After I let… Read more
