I’m so excited to be here continuing with the branding strategy I introduced you to in the last episode 22! You’ll want to be sure to listen to that one as well here. So many people want the magic pill to building a profitable farm. Many think branding is the way to accomplish this. But I have to warn you, like everything… Read more
Most farmers think they don’t need a “brand,” or if they do, branding consists of a logo, website fonts/colors, tagline, mission statement — or maybe all your followers on social media. And I’m here to tell you that your website, logo, and fonts are NOT branding! Those things are only one piece to the key… Read more
We all want more confidence, right? To feel better in our skin… To like who we are… To accomplish more in less time… To send sales and marketing emails to customers… To raise our prices and actually show a profit at the end of the year… Most people think it’s about a new strategy or… Read more
This can be a hard time of year for many farmers because it’s coooooold outside for most of the country. Wouldn’t it be nice if we could slow down, rest and enjoy indoor activities with the family? Instead, I’m getting emails saying “Help! My freezer is full of meat chicken/beef/milk (fill in the blank). The… Read more
Do you enjoy selling some of your products, but dread others? Maybe you no longer look forward to going to the local farmers market only to make a few sales after dedicating 6+ hours of time on a Saturday and Sunday. But you keep doing it because you think you have to. How about… Read more
If it snows, no one will come to the farm and we won’t make money. Should we sell at the farmers market or invest in an on-site farm store? Should I take credit cards or cash only? How much do I charge? If I increase my prices, will I lose all my customers? Worry —… Read more
When was the last time you had a few hours to yourself? Alone. Quiet. Without interruptions? You’re probably rolling your eyes and thinking… yeah, right… that doesn’t happen. Stress. Burnout. Overwhelm. Ready to quit. Ring a bell? It gets to all of us. We’re constantly running around and working ourselves to the bone. Farmers… Read more
Be sure to get the FREE guide to Instagram for farmers here! What’s an Instagram category? Why do you need categories on Instagram? What makes your reach drop? What’s an algorithm? On today’s podcast, I’m going to teach you how to choose categories so that you’ll know exactly what to post and when. Choosing 6-8… Read more
Ever want someone to tell you exactly what you need to be doing on Instagram — and nothing more? Wouldn’t it be nice if someone could cut through the clutter of what’s working and what’s not and give it to you — plain and simple. With so much advice out there, it’s hard to determine… Read more
Is your social media “reach” down? Is no one buying on Facebook like they used to? Do you really need to be blogging? Is it necessary to have a website in this day and age? The social landscape of Facebook and Instagram have drastically changed in the past several years and “things aren’t what they… Read more
