It’s why you’re here, isn’t it?
I get comments all the time – “I don’t have time to market” or “I don’t know how to market” or “how do I get my info out to the masses?”
Masses don’t buy. Individuals do.
You don’t need to “implement” marketing. It’s not something you do, it’s something you are.
It’s not external to you; it is you.
People don’t buy what you sell, they buy from you because of who you are and why you do it and how it makes them feel.
Why do you do what you do?
Please watch today’s video and I encourage you to think about why you do what you do and I invite you to share with all the ambitious farmers reading this today.
When you watch, note the limitations of a self-focused why.
Leave your comment below the video telling me – – and all the readers – – why you do what you do.
My “why” began when I found that raw milk healed my kids’ severe eczema.
I had to do whatever it took to make sure they had access to high quality raw milk because no mother can stand seeing her kids suffer.
Over the years my ‘why’ has expanded to the hundreds of people who eat our meat and drink our milk each day to prevent their eczema, cure their colitis, IBS or chron’s disease and rely on me to have it in the fridge.
This is why I get up every day at the crack of dawn and work in all weather conditions to make sure our animals are healthy – for my kids, our hundreds and hundreds of customers, and for the charities we donate to.
That’s my why — what’s yours?
Remember, masses don’t buy. Individuals do.