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# 73: If Love Doesn’t Pay the Bills… Then What Does?

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Why did you get into the farm business? 

Most of us will say that we get into the business because we love it so much. We want to help people. We want to restore the land. We love the lifestyle. We love the idea of eating our farm-fresh food every night. THAT’S why we start a farm. But it’s not what makes our farm successful. 

What I want to share with you is, in order to be successful, we don’t have to ignore that part of ourselves that yearns for this connection to the land, and a connection to what we do, and a connection to helping people.

This love of the land and love of helping people that makes us such incredible farmers is also what makes us inherently good at marketing and selling our products. 

Tune into this episode, where I share how your farm marketing must reflect your desire to help people and connect with people through the words you write, and how your passion becomes your best resource when marketing to your customers.

In this episode, I’m talking all about:

  • Why you need to create a reliable system to attract the right customers, build a connection with them, and retain them from year to year.
  • That YOUR thought management – your ability to manage your mind – is what will guarantee your success. 
  • Why you NEED to learn the skill of loving marketing. 
  • How you actually can’t ‘build it and they will come.
  • When you come from a place of freely giving over and over, no strings attached, you will naturally develop your customers’ trust.

You can totally build a customer base that values what you do, respects your hard work, and is happy to pay your prices. You can use your love of farming and harness that into a marketing strategy that builds trust and shares your passion with your customers. 

Soon you will find that the love of farming that was burning in you when you started your farm can drive the desire to serve your customers. 

This is part 2 of a series all about how marketing and mindset work together to build a profitable farm. Keep listening and remember; when you keep in touch with your customers in a way that shows them they matter to you, they will trust you and they will keep coming back.

Listen right now.

More Ways to Listen

Apple – iTunes

https://podcasts.apple.com/us/podcast/profitable-mindset/id1461523532?mt=2

Android

https://www.subscribeonandroid.com/profitablemindset.libsyn.com/rss

Spotify

https://open.spotify.com/show/5Z5OYFrpleJUhoP321aAT0?si=gBR918wAQ6i1x6Le_zcb9g

Stitcher

https://www.stitcher.com/s?fid=397073&refid=stpr

Google Podcast

https://play.google.com/music/listen?u=0#/ps/Ip4v7yb4yrk4j47bo2gfnvytqn4

Subscribe & Review in iTunes

Are you subscribed to the Profitable Mindset Podcast? If you’re not, I highly encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of awesome content and if you’re not subscribed there’s a good chance you’ll miss out on something special.

Click here to subscribe in iTunes!

Now if you’re in the mood for giving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links Mentioned in the Episode

Work with Charlotte ONE-on-ONE privately here:  https://3cowmarketing.com/strategy

Get the complete transcript by clicking HERE.

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