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Embrace these 2 mindsets and you will be successful.


Over the last year and a half we’ve graduated dozens of farmers from our marketing courses.

It’s so fulfilling to see them finally move toward sustainability and making money so they can continue getting their products to the people who need them so desperately!

If you are ready to take your farm to the next level it’s time to start thinking about going through our course the next go-’round and making changes now to be prepared.

farming, csa, eggs, pastured, raw milk, joel salatin, polyface, flower farmer, sustainable, ag, agriculture, hobby farm, homesteading, homemade

2 key mindset shifts crucial to marketing your products: 

The first is that you must embrace the mindset of giving in order to be successful.  

Not how much you can get, or where you find people to buy your stuff, but how much can you give to those people who need your products.

May seem counter-intuitive but this is actually the key shift you must make to sell more at your price you need.

You’ll hear in the video that by giving I don’t mean give your stuff away – I mean, give of yourself with your attitude, your thoughts, your smile, your knowledge, research, your welcoming personality — that all shines through every encounter you have with your customers and potential customers.

And then guess what?  They want to buy from you!  And only you!!  And they will keep coming back!

The second mindset I discuss is that if you focus only on the transaction at hand, such as – ‘yay, I just sold a dozen eggs and 20 lbs. of ground beef,’ then you’re missing out on a huge opportunity which I discuss at length in the vid.

It sounds too easy, like that isn’t what you’re looking for, you think you were looking for the next technique to sell all the eggs and milk you produced today!

But I’m here to tell you that is not going to help you succeed long term.

Watch the video, then head out to meet your next customer with the idea that you are building a long legacy of trust with that person.  See then how it plays out in your interaction and their loyalty.

You’ll be impressed.  You’ll feel the magic build in the interaction.  You’ll see them very soon, too.  And, as a result, you’ll sell all your stuff.

Click the vid below, then lets talk in the comments!

Your turn now!

Please scroll down below here to the comment section and share the biggest insight you just gained by watching this video and how you will implement this today.

Your insights help all of us when you share 🙂 be generous.

I’m so glad you are part of this community. I hope you are having an incredible year and I also hope I get to see you in the 3 Cow Marketing course so you can knock the socks off your customers!!

Warm wishes!!


{ 9 comments… add one }
  • Suzy September 29, 2015, 5:32 pm

    I love this advice. I am hesitant to switch gears from my “day job” to a farm-based service business, but perhaps my skills can transfer after all. My public advocacy day job involves a lot of talking, relationship building, and just plain old “shooting the breeze” with folks. Hey, maybe I can do this after all!

    • Charlotte September 29, 2015, 6:03 pm

      Oh yes you can totally do this!!

      You must build the relationship building stuff into it or there won’t be anybody to buy the farm products, and sounds like you’ve got that part down 🙂

      good luck and keep in touch! I want to hear your progress!


  • Dusty September 29, 2015, 7:14 pm

    Great words of encouragement. Question; what about the person whose spouse is not on board, not willing to help and resents folks coming to the farm? Is it worth trying to woe them over to the idea of sharing?

    • Charlotte September 29, 2015, 7:26 pm

      Ooooo tough situation, Dusty!! Actually that’s really tough because farm life, especially, is such an all-consuming passion. Animals and customers can run your life if you’re not careful, and just by proximity, then your spouse’s life, too.

      If the spouse is unwilling to help, well, not much you can do there. You will have to hire done what you can’t do. Putting strict boundaries on your customers coming out to the farm is mandatory, too, both days/times and locations, like where can they go, can they come use your bathroom, etc.

      Hopefully if your spouse sees how hard you’re trying to accommodate him and his needs, then he will try harder to accommodate you and your passions.

      After being open 6 days a week in our farm store, all day long, we are moving to 4 days a week 4 hours open those days. We have been putting tighter boundaries on customers over the years so we don’t get resentful. But if you have a strong relationship with your customers they will be delighted to respect what you have to do to be able to serve them.

      Does this help you? Keep in touch!! I want to hear how it works.

  • Jim/Darby September 29, 2015, 7:55 pm

    We are always fearful of saying the wrong thing to customers or offending them in the course of conversations. Do we need to worry about this?
    A lot of times our customers are in a hurry and do not have time to chit-chat, and in seconds they are gone!
    Of course sometimes we can be moody and impatient with customers and I’m sure this is not a good thing, but we will try to improve on this as much as possible.

    Jim & Darby

    • Charlotte September 29, 2015, 7:59 pm

      Great q Jim – – well, when you have the right customer, your ideal customer, they will not be offended in the course of the conversation. We go really in depth in the course in that very topic – which you are taking, so you’ll see what I’m talking about!!

      Yes, they are in a hurry, and there are ways we will talk about in class, like heartfelt emails… lots of times they will correspond with you via email and you connect with them that way. Maybe it’s during the evening or weekend when they have more time to ‘chit-chat’ via email. Then it makes the in-person connection just a bonus, no matter how quick.

      thanks for the question!!


  • Lori September 29, 2015, 9:57 pm

    Love all of what you have shared!! So important to connect with your customers even if you are having an exhausting day on the farm and feel like going to hide. So many of our customers love to see what we are up to and hear about a new calf or see a new building project, or just meet the cows. Taking time like this as you say builds a strong connection and definitely keeps customers coming back. In our farm store if I am not going to be there or nearby, I often leave notes on our big bulletin board saying stuff like, thanks to all our loyal customers for supporting our farm, hope you are having a great day etc. I need to get more into marketing online and look forward to hearing more from you on this!! Thanks for all you do!! Lori

  • Brian September 30, 2015, 2:39 am

    Thanks for the encouragement i look forward to the class. I understand your ideas on the matter, i need help on how to us the latest internet marketing and emails. I say that if you will take care of the costumers you have you won’t have to worry about the ones you don’t. Soon you will have plenty. I try to connect with my costumers but am always looking to do more to show them they matter to me. Thanks far all you

  • Paul May 24, 2018, 6:10 pm

    Hi Charlotte, I visited after your latest email and browsed to here.

    I am grateful for all the warm, friendly and helpful information that you so regularly share. Although this video was posted a while ago it warmed my heart listening to and watching it.

    Indeed, hearing things over again is important as we are all learning all the time and our readiness and ability to hear your message does change. It is over three years since we, as a family, came to our farmlet and at the time I knew nothing about marketing and had no idea of how important it is for profitability in small farming.

    I am now ‘sold’ on the idea but, unfortunately, am too old and too unwell to be able to do much about it. My hope it that the younger generation can learn and build up a legacy.

    Thanks again for all you do for us small farmers by sharing your life skills, your knowledge and yourself.

    Kind regards from New Zealand

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