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In my ceaseless quest to help more farms thrive and become profitable AND stay in business, this week I had the privilege of interviewing Kevin Fort of Regenerative Business Institute, a tax accounting, and business strategist firm where several of his clients are farmers. Kevin lives in Gilbert, Arizona, with his wife and kids and in… Read More

How to Make More Money on Your Farm With a 2018 Marketing Plan thumbnail

It’s always about this time of year that I wake up one morning in a panic and think, “It’s almost the end of the year, where in the world did the time go? What did I actually get done this year, how am I going to get through the winter, what projects were left unfinished…and… Read More

How to Stay in Business as the Popularity of Farm Fresh Food Declines thumbnail

As if running a farm and dealing with weather challenges, predator problems, or  crop issues isn’t enough, now we have to stay ahead of all the marketing trends that challenge our sales, too! In the last ten years, we’ve seen farming as a profession and farm fresh food become hip, cool, and trendy. And while… Read More

4 Ways to Sell in the Off-Season – Now that Markets are Closed thumbnail

Farmer’s market season is over in most areas and now the emails are landing in my inbox: “Help!  My freezer is full of frozen chickens. How can I sell them now that markets are over?” Or freezers full of beef.  Or milk. You don’t have to suffer. The struggle is the same though – “how… Read More

My 3 Step Process for Customers Who Think Your Prices Are Too High thumbnail

“How do I price my products? What do I charge?” It’s one of our most common questions, and why we created our free pricing course + calculator last week. However, it’s brought up lots of comments about customers who challenge our prices. It’s a given that the prices for our handcrafted, homegrown, sustainable, or artisan… Read More

  When you first decided to start your farm, I bet you were so excited to bring in the first crop of veggies, bring home your first animal, or welcome your first customers. You planned everything to the last detail, overjoyed that you were living your dream of feeding your family off the land. But… Read More

How to Make Your Farm Stand Out {what nobody is telling you about selling!} thumbnail

  In today’s saturated marketplace – where you can buy flowers, veggies, meat, milk, and eggs anywhere, even have them delivered to your doorstep, you need to make sure you stand out from the crowd. And that can be such a struggle sometimes, trying to stay on top of what’s working, what’s hot, what’s not… Read More

The 5 Types of Customers and How to Reach Them thumbnail

Have you ever felt like you’re doing everything you can to let people know about your products, but still not enough people are buying from you? Or perhaps you have lots of buyers but your prices aren’t where they need to be, you’re not making a profit yet, and you’re afraid to raise your prices? This is a… Read More

12 Ways to Get More Customers – My Complete Start-to-Finish Farm Marketing Plan thumbnail

For me, farming is so much more than my business and my livelihood. I do it because I’ve watched my family heal from chronic illnesses after eating the products I raise. I farm because I’ve watched my property go from a weed-infested dirt lot to a thriving mini-ecosystem. And over the years, I’ve helped hundreds… Read More

What You Need to Know About Selling {That No One’s Telling You.} thumbnail

Put yourself in your customer’s shoes, or remember back to the time before you started farming. Trying to find healthy food was overwhelming because there were so many options! Who do you trust when you can find ‘pasture raised eggs’ at Whole Foods and most grocery stores, or the neighbor’s backyard hens, or the farm… Read More

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Get your Free Chapter of my New Book: “Farm Marketing from the Heart”
Download it now