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#19: How to Build a Farm Business You Love

Do you enjoy selling some of your products, but dread others?
Maybe you no longer look forward to going to the local farmers market only to make a few sales after dedicating 6+ hours of time on a Saturday and Sunday.
But you keep doing it because you think you have to.
How about planning your marketing calendar? Let me guess… You can never find the time.
As 2020 quickly approaches, it’s time to review 2019’s pits and cherries and plan for 2020 with a bang!
  • What worked (cherry) and what didn’t (pit)?
  • What did you love selling?
  • What task or product did you hate spending time on?
  • What made the most money?
  • What was an epic failure?

On today’s episode of Profitable Mindset Podcast, I discuss your business plan and ways you can make more money in 2020.

I also have a FREE guide you can download here!

As you go through the episode, we’ll not only look at your numbers, but you’re going to take a look at how to create a sustainable business too.

So many farmers go out of business because they just aren’t enjoying it anymore.

They’re worn out. It’s no fun.

It’s having a negative effect on their family because they did all the things, they took all the actions, they did all the farming, they made all the financial investment, but they forgot to look at the life sustainability part of it and ask key questions there.

So the unique process I give you will make sure you are not just building a business, but a fulfilling business.

I can’t wait for you to listen to this week’s episode right here!

Listener Spotlight

“If you are new to farming, Charlotte gives 25 actionable steps you need to take -save yourself time and give your farm the right foundation. She doesn’t waste your time and cuts right to the heart of it. Really great information.” — Family Beats

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Links Mentioned in the Episode

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Click here for episode transcript!


{ 11 comments… add one }
  • Penny November 28, 2017, 9:14 am

    Love your Sunday strategy! After being disturbed by customers almost every Sunday afternoon naptime, we put up farm gates at the road and close and chain them on Sundays. Hours are posted on a sign. Several times people came and honked and honked, but went away eventually. We decided our time of rest was more important than more sales. Being closed Sundays also enables us to visit family members in the area.

    • Charlotte November 28, 2017, 12:33 pm

      Smart idea!! We must have very strong boundaries on the farm (or any home business, I suppose.) I can’t believe people pull up and honk!! How crazy!!

      Thank you for sharing 🙂


  • Marvin Weber December 1, 2017, 6:51 pm

    Thanks, that’s such a great planning tool! I do like to sit down at the end of the year and evaluate the past and future; but I haven’t had such a focused way of looking at it. This is really helping to sort out our priorities and goals. And those are definitely important; I guess we simply haven’t been setting goals much because we didn’t have your template!

  • Emily November 28, 2018, 7:06 am

    Something you said on yesterday’s live video stuck out at me: so let you stand in the way of yourself.

    I’m working on getting better metrics. I can’t grow what I can’t measure.

    Thanks for the inspiration!

    • Charlotte November 30, 2018, 3:51 pm

      You’re so welcome for the inspo!!

      Yes we do often stand in our own way!! I often need someone to point it out to me, too 🙂

      Thanks, Emily!! Farm on!!


  • Sarah Williams November 28, 2018, 9:23 am

    We also implemented the ‘Sundays off’ strategy this year – even though it sounds minor in the abstract, having a solid day without farm visitors or major projects made this year so much less stressful!

    I like your idea of tracking progress in your email list – that’s a definite add for this year!

    We used your 2018 plan last December, and doubled our farm income this year. While we didn’t complete ALL of the projects, the production was driven by the calendar and boy, did it produce. Looking forward to our planning day in mid-December and we’ll be using the 2019 document!

    • Charlotte November 30, 2018, 3:52 pm

      Wow, this is so exciting to hear that it doubled your farm income this year!! What gets planned and measured grows and you’ve proved it! Thanks for sharing, Sarah! Good luck in your 2019 planning 🙂


  • Pam johnson January 9, 2019, 8:53 am

    Hi, I just watched a webinar yesterday and the moderator was giving us statistics to show that Facebook is still the #1 platform with Instagram as #2. She was saying that a business page on both is important and she offered strategized for organic posts and ads. What do you think?

    • Charlotte January 9, 2019, 10:50 am

      Hi, Pam! Thanks for your question!

      I know you want my thoughts, but I’m not sure on what – do you mean her saying you need a business page? Yes, you absolutely do – you can’t do business on either platform with your personal page – it’s against their terms of use.

      If you wanted my thoughts on something else, feel free to email! Thanks for being here, and I hope your 2019 is going sooo great!!


  • Sean Faulkner December 16, 2019, 2:35 pm

    I have sooooo many questions but the one that has been “burning a hole in my pocket” is about websites. I have a very new farm, just two years old. I raise grass-fed beef and am stepping into chickens in 2020. Don’t worry, I have a 48% profit margin currently on my beef! But my email list is almost nonexistent as everything so far has just been word of mouth. My question…..Do I invest in the website now?

    • Charlotte December 18, 2019, 12:42 pm

      Hi, Sean – thanks for listening in and for asking!

      yes, you need an online presence in today’s world. If you’re using Mailchimp for your email list, just create a free 1-page landing page in there – that’ll do for your online presence for now.

      I have a free tutorial on how to create a website on squarespace for your farm – give that a try when you’re ready. The sooner the better!

      Click here for the free website tutorial:



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