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#011: How to Raise Your Prices Without Losing Customers and Feel Confident Doing It (Part 3)

Part 1 was all about how to determine what price you should be charging. 

Part 2 is about the strategy you need to find customers willing to pay your high prices.

Part 3 will be about how to raise your prices the right way.

If you’re nervous to raise your farm product prices because you think you’ll lose customers in the process, this episode is for you.

To get the free training and worksheet that goes along with this series go to 

Price for Profit Free Training

What you’ll learn:

  • Why it’s important to communicate with ideal customers consistently
  • How to get people to open your emails and become high-quality customers
  • Why consistent communication is an essential aspect of raising your prices
  • Why you need to stop selling and start communicating with ideal customers
  • Why you don’t need to explain your high prices to customers 

As we continue to communicate with our customers on a consistent basis, you’ll learn that raising your prices is easier than you thought.

But without a strong customer relationship, raising your prices right now could be the wrong thing to do.

Find out how you can confidently raise your prices and not lose customers in the process.

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Listener Spotlight

We have been working full-time off the farm jobs, parenting and running a farm with beef, dairy, turkeys, laying hens, meat birds and bees. I am EXHAUSTED! This podcast has opened my eyes that we’re working harder not smarter. Charlotte has had me take a breath, step back and evaluate our farm as a BUSINESS. Yes, farming is a passion and a lifestyle, but if you are running so fast that your margins are an afterthought, you’re doing it wrong!

Thank you, thank you, thank you for giving me a different perspective and showing us how to run the farm as a profitable business and not die from exhaustion. It is still a work in progress, but I’m starting to feel like I’m running the farm instead of the farm running me. THANK YOU CHARLOTTE <3 — BeeNiceSoap

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{ 2 comments… add one }
  • Thad February 11, 2020, 5:12 pm

    Hi Charlotte!
    Thank you so much for your podcasts! They are a real help to me.

    I do have a question about raising prices on beef. You were mentioning that when a customer gets a roast or steak they won’t notice the price increase.

    What about a side of beef where it is much more money and raising the price 25% could be a couple hundred dollars?

    Thanks ahead of time!

    • Charlotte February 13, 2020, 2:09 pm

      Hi, Thad – great question! Just like I explain in my podcast – when you have a relationship with them just like I teach, they understand a 25% price increase is a must-do business practice. learn how to build relationships like I teach and you’ll rarely have a customer leave when prices need to go up.

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